https://technologymarketing.typepad.com > Amanda Vande Brake

Amanda Vande Brake, Digital Media Brand Marketing Expert

Amanda Vande Brake, Digital Media Brand Marketing Expert

Amanda Vande Brake is an independant marketing consultant and brand experience design leader with 13 years experience in the marketing and design fields.

Most recently, Amanda Vande Brake launched design studio Kindred LA (www.kindredla.com) with her husband Jason and led board-visible marketing initiatives in-house at financial technology company CO-OP Financial Services, including the re-launch of CO-OP's two B2B brands and launch of its first-ever B2C brand across all marketing channels. Founded in her signature audience-centric, transmedia approach, these re-imagined brands quickly evolved beyond internal stakeholders’ and external audiences’ initial expectations and in budget / on time.

Amanda's specialities include launching and optimizing content marketing programs and brand marketing channels as well as leading strategic planning for technology product launches and building and managing the complex operations to sustain them. Prior to her consulting initiatives, Amanda served 10 years in leadership positions at interactive marketing agencies in the areas of content strategy, user experience design, business development and account and project management.

Amanda’s broad agency experience included development of strategic audience engagements and brand experiences for clients including will.i.am, EKOCYCLE & The Coca-Cola Company, CO-OP Financial Services, Western Digital, National University, Starkey Hearing Foundation, Stanford University, Caltech, Technology Marketing Center, NBC Universal, 20th Century Fox, Harrah’s Entertainment and Scottrade as well as 20+ higher education and healthcare organizations both large and small.

Amanda holds BAs in English and Theatre from Northwestern College, an MA in Performance Studies from Tisch School of the Arts / NYU and is currently pursuing studies in business, design and psychology at UCLA.