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Technology Marketing Center Go to Technology Marketing Center, a rich source of “how to” content on strategic marketing for technology executives and their colleagues in engineering, sales and management.
Nick Nichols
- Founder & Host, Caltech/MIT Enterprise Forum
TMC Leader and long time educator of technically trained executives offers a personal agenda for bringing teamwork, business perspective, and a working knowledge of the customer to the process of technology innovation.
Geoff Anderson
- Senior Product Manager and Marketing War Vet
TMC Leader and strategic marketing Pro scours the news for stories of real world technology marketing challenges, commenting on how companies fare when they either heed or ignore proven principles of strategic technology marketing.
Recent Posts
- Competition, Differentiation, and Fighting Brands - Part II
- Competition, Differentiation, and Fighting Brands
- Technological Innovation - A Personal Agenda
- Introducting New Technology Marketing Center Leaders' Blog Author Series
- Some closing observations
- Synthesizing the voice of a DoD customer
- Requirements Shaping
- VoC and the innovator's dilemma
- The meaning of Levitt's potential product in the defense acquisition domain
- Parallels between the commercial whole product madel and DoD requirements in the government acquisition domain
TMC Leaders
- TMC Leaders' Gallery
TMC Must Reads
Theodore M. Levitt: Marketing Imagination, New, Expanded Edition
Edward F. McQuarrie: Customer Visits: Building a Better Market Focus
Frank V. Cespedes: Concurrent Marketing: Integrating Product, Sales, and Service
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
Michael E. McGrath: Product Strategy for High Technology Companies
Chris Anderson: The Long Tail: Why the Future of Business Is Selling Less of More
Jack Trout: The New Positioning: The Latest on the World's #1 Business Strategy
Edward F. McQuarrie: The Market Research Toolbox: A Concise Guide for Beginners
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
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