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February 08, 2013

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Chris Halliwell

Very thoughtful post Geoff, I've been thinking about linkedin freemium vs. premium lately. After I read your post and reflected, I'd say they did a pretty darn good job segmenting the market and matching value to premium charges. People using linkedin casually to stay in touch and have a personal brand presence in the community obtain fuzzy and casual value from linkedin for which they pay zero. People who are actively looking for a job, looking for people, have a real economic gain to realize, and the upgraded features are worth a premium. I also wonder if linkedin has missed an opportunity to provide real database/email list value for marketing applications. Myself, among many others, would likely pay for that!

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