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Chris Halliwell - TMC Director

Chris Halliwell - TMC Director

Chris Halliwell provides business-to-business strategic marketing services to technology-based companies. She helps business teams develop market perspective to craft competitive strategy through consulting, teaching, action learning programs, and process facilitation. Her clients include a number of high tech companies such as: Analog Devices, IBM, Intuitive Surgical, Johnson Electric, Northrop Grumman, NXP Semiconductors, Philips, QSC Audio, Siemens, St. Jude Medical, and Veeco Instruments. She has mentored new technology companies in areas such as image sensors, mobile broadband communication services, and digital power. Her teaching activities include frequent presentations of technical marketing concepts to companies such as Baker Hughes, Cisco Systems, Corning, Medtronic, Schneider Electric, and Texas Instruments.

Ms. Halliwell has been a guest lecturer in marketing and entrepreneurship at Caltech, the University of California, Berkeley, Cal Poly, and the University of Missouri. She is the director of the strategic technology marketing community, www.technologymarketingcenter.com. Ms. Halliwell leads the Strategic Marketing of Technology Products, Creating the Market-Driven Organization, workshop, one of the top 3 most popular courses in the Caltech executive education program for 17 years -- over 3500 participants worldwide.

Previously, Ms. Halliwell was a managing partner with Regis McKenna, Inc., where she led the networking and semiconductor partners and practice groups. Prior to Regis McKenna, Inc., Ms. Halliwell held a number of marketing positions at Intel, ultimately directing corporate strategic marketing functions. She began her career selling mainframe computers as a marketing representative for IBM.

Her degrees from the University of California, Los Angeles, include a master’s in information services, and a master’s of business administration in marketing from The Anderson School.